For Sellers:

I develop for sellers a core - centralized - marketing strategy to maximize revenues, enjoy a stress free sale by using multiple forms of technology and apply powerful psychology.

Research shows that Sellers struggle with an endless stream of brokers because of de-centralized marketing, stress, extensive time output, excessive phone calls at all hours of the day, and no-show appointments, while only reaching a small percentage of the target market. Thus limiting their selling and revenue potential.

Bringing an apartment to market requires total target market participation to maximize revenues that a classified listing can't bring.  When utilizing a broker who will incorporate a cohesive marketing plan you'll decrease selling time, increase revenues and reach all members of the target market.

False broker claims, broker puffery and the desire to try to save money, moves sellers away from the ultimate solution of a centralized marketing plan for their most important asset.

The best investment a seller can make is to employ a knowledge broker who can provide an in depth home analysis to create a specific marketing plan that will reach the target market.  This should be looked upon as an investment and not as an expanse as it can show a great return in terms of increased exposure, free time, less stress, a job done right the first time and maximal revenues.

The Un-Broker, Thomas C. Demsker, has developed the Home Analysis system and the Un-Broker model to address the needs of a comprehensive Marketing plan that generates premium results.  While working with all types of sellers and spaces he's been able to deliver superior results throughout the city.

Methodology

Commencing at Signing: (all costs paid by broker)

• Prospecting through Network on weekly basis (Phone and Email campaigns).
• Contact Managing agent for financials ($0 – $25), offering plan ($100 – $250), purchase packet.
• Professional Photographer to shoot space ($500 – $600).
• Professional Floor plan ($75 – $250).
• Virtual Tour ($150 - $300).
• Web coverage on Demsker Realty, Un-Broker.com, Street Easy (MLS service), City Realty (Buyer Service), Squidoo, Google, Zillow & Trulia. Over 2MM visitors per month will be exposed to the listing (Premium placement package used at a cost of $1000/mo.).
• Rolex (RLS) listing to all brokerage houses with Pictures, floor plan, and description (circulation 27,000+) & consistent updates on the home.
• New York Times (Paper and On-line) $200-$400 per ad.
• Utilize Mortgage Broker (Financial Analysis of Purchase, catered open houses, on-site counsel, pre-qualification/approval).
• Direct Mail Postcard announcing Apartment to building and neighborhood. Circulation entire Zip Code (20,000 +) pieces per mailing ($3000-$7000).
• On-Line Residential Database (brokers and consumers exposure).
• Develop marketing materials for Apartment like a Property Brochure. ($200)
• Interactive Email blast (Gotham Photo Company or OLR) 20,000+ circulation, containing apartment info, floor plan, pictures, and links to web ($75 - $150 per blast).
• Submission to New York Times on the Market Section, NY Post RE Section, NY Magazine
• Open houses and private showings to ensure maximum exposure tied into marketing campaign.

All items will be monitored and adjusted to ensure the highest quality and proper exposure of the apartment.